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高璐華IBM市場行銷處總監中華民國91年11月30日台灣IBM公司行銷管理與策略管理资源吧（），提供海量管理资料免费下载！個人簡歷學歷(1987-1992)?康乃爾大學工業工程學士?康乃爾大學工業工程碩士經歷(1992-2002)?AndersenConsulting,Staff?IBM政府事業群業務專員?IBM政府事業群業務經理?IBM公眾事業群業務協理?IBM大中華總經理特助?IBM市場行銷處總監管理资源吧（），提供海量管理资料免费下载！WhatisMarketing?TheBestMarketingCompany??管理资源吧（），提供海量管理资料免费下载！Text-bookDefinitionofMarketing-PhilipKotlerMarketingistodiscoverunmetneedsandtopreparesatisfyingsolutionsMarketingistodelivercustomersatisfactionprofitabilityMarketingisdefinedasthescienceandartoffinding,keeping,andgrowingprofitablecustomersTheartofmarketingislargelytheartofbrandbuilding管理资源吧（），提供海量管理资料免费下载！MissionofIBMMarketingIBMMarketingBlueprintMarketIntelligence(MI)MarketingManagement(MM)DistributionChannelsManagement(DCM)IntegratedMarketingCommunications(IMC)MarketingOperation(MO)MarketingPlanningProcessIBMTaiwanMarketingOperationsQ&AAgenda管理资源吧（），提供海量管理资料免费下载！MissionofIBMMarketingUnderstandthemarketplace&linkittostrategy&planningLeadthedevelopmentofqualitymarketingplans&integrationMakeintegratedmarketingcommunicationsworkCommonmessagearchitectureEliminateconflictingmessages&duplicatedeffortsOptimizemarketinginvestmentamongvarioustactics&businessunits管理资源吧（），提供海量管理资料免费下载！MissionofIBMMarketingIBMMarketingBlueprintMarketIntelligence(MI)MarketingManagement(MM)DistributionChannelsManagement(DCM)IntegratedMarketingCommunications(IMC)MarketingOperation(MO)MarketingPlanningProcessIBMTaiwanMarketingOperationsQ&AAgendaMMCreatesaplanformakingacompellingoffertocustomersIMCFindsatacticwhichgetsinterestwhileprotectingIBMbrandMITellsuswhatcustomerswanttobuy&howDCMEnsurescustomerscanpurchaseIBMofferingswhere&howtheywantMOEnsuresMarketingUnitoperateseffectively&efficiently管理资源吧（），提供海量管理资料免费下载！MMCreatesaplanformakingacompellingoffertocustomersIMCFindsatacticwhichgetsinterestwhileprotectingIBMbrandMITellsuswhatcustomerswanttobuy&howDCMEnsurescustomerscanpurchaseIBMofferingswhere&howtheywantMOEnsuresMarketingUnitoperateseffectively&efficientlyIBMMarketingBlueprint管理资源吧（），提供海量管理资料免费下载！WhatisMarketIntelligence?DatabaseMarketingOpportunityAnalysisSpecificResearchCustomerSatisfactionCompetitiveIntelligenceImageTracking管理资源吧（），提供海量管理资料免费下载！WhatisMarketingManagement?MarketingManagementisanend-toendclosedloopprocessValuePropositionCustomer&MarketSelectionProgramExecutionMgtOfferingManagementCustomer&CompetitivePositioningSalesChannelEnablement管理资源吧（），提供海量管理资料免费下载！WhatisDistributionChannelsManagement??Howtocovermoreopportunities??Howtobalanceoverallsalesexpenses??Howtooptimisecoverageresources??Howtoaligntobuyerchannelpreferences??Howtoplanthego-to-marketmodel??Howtounstackchannels??Whichchannelsforwhichoffering??Howtomanagechannelconflict??Howtoidentifychannelrevenuegaps??HowtoidentifyLeadsgaps??Howtodrivecorrectiveactions?FORALLCHANNELS?Howtoimprovepipelinevalue&quality??Howtoalign/leveragecross-businessunit??Howtoidentifyemergingchannels??Howtoidentify&leverageInfluencers??管理资源吧（），提供海量管理资料免费下载！InteractiveIMCCampaignStrategyDemandGenerationAdvertisingEventMarketingMRCIMCOperationsIMCSpecializationsWhatisIntegratedMarketingCommunication?管理资源吧（），提供海量管理资料免费下载！People&CommunityCommunicationsMeasurement&ReportingSkillsManagement&EducationMgmtSystem,MktgProcesses&ToolsMarketfocusedMaximizeinternalefficiency&effectivenesstoacceleratemarketingcontributionstobusinessgrowthCustomer-MarketplaceInternaleffectiveness&efficiencyfocusedSUPPORTMIMMDCMIMCMOWhatisMarketingOperation?管理资源吧（），提供海量管理资料免费下载！MissionofIBMMarketingIBMMarketingBlueprintMarketIntelligence(MI)MarketingManagement(MM)DistributionChannelsManagement(DCM)IntegratedMarketingCommunications(IMC)MarketingOperation(MO)MarketingPlanningProcessIBMTaiwanMarketingOperationsQ&AAgendaUnderstandtheMarketplacePerformPortfolioAnalysisManageBusinessPlanandAssessPerformanceAlign&OptimizeBusinessPlansAcrossBusinessEntitiesDevelopBusinessStrategies&PlansPerformMarketSegmentationMarketplaceandCustomerWantsandNeeds管理资源吧（），提供海量管理资料免费下载！UnderstandtheMarketplacePerformPortfolioAnalysisManageBusinessPlanandAssessPerformanceAlign&OptimizeBusinessPlansAcrossBusinessEntitiesDevelopBusinessStrategies&PlansPerformMarketSegmentationMarketplaceandCustomerWantsandNeedsMarketPlanningMethodology管理资源吧（），提供海量管理资料免费下载！MissionofIBMMarketingIBMMarketingBlueprintMarketIntelligence(MI)MarketingManagement(MM)DistributionChannelsManagement(DCM)IntegratedMarketingCommunications(IMC)MarketingOperation(MO)MarketingPlanningProcessIBMTaiwanMarketingOperationsQ&AAgendaUnderstandtheMarketplacePerformPortfolioAnalysisManageBusinessPlanandAssessPerformanceAlign&OptimizeBusinessPlansAcrossBusinessEntitiesDevelopBusinessStrategies&PlansPerformMarketSegmentationMarketplaceandCustomerWantsandNeeds管理资源吧（），提供海量管理资料免费下载！OneVoiceOperationBackgroundLowtotalinvestmentResourcessplitbetweenStrategicBra
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本文标题：台湾IBM公司行销管理与策略
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